I get people in my store quite often who are accompanying their friends while they pick some items up for their latest project. Of, if they are very lucky, they are picking beads together because their friend is going to make something for them. When I talk with them, they say thay are not creative people. But then we start exploring the areas in which they ARE creative - because they invariably are, just not in beading or jewelry crafting.
The person who can't/won't bead or make jewelry may be an amazing cook. S/he may have the garden that all of the neighborhood visits. S/he may be the family historian and geneologist. S/he may knit or crochet sweaters and socks. S/he may write...oh...she may write. The creativity of mankind spreads its wings throughout everyone, but in different ways. Explore your personal creavitity today and feed it.